Built to hold up everywhere.
Brand Identity Design Studio
Logo, type, colour and motion built as a system that holds up across every edge case, not just the hero shot.
You are probably here because
- The business has changed and the brand still describes the old one.
- Every deck, page and post is designed from scratch by whoever needs it.
- You are entering a category where the incumbents look more credible than you.
- You have a logo and nothing that tells anyone what to do with it.
What an identity engagement covers.
New brand identity
For companies launching, or naming a category they intend to own. Positioning first — the space you occupy and why you win it — then the identity that expresses it across every surface you ship.
Rebrand and identity refresh
For brands the business has outgrown. We keep the equity worth keeping and rebuild the rest, so recognition survives the change instead of resetting to zero.
Design systems and brand toolkits
Tokenised, production-ready systems that connect brand decisions directly to deployed code, so the identity holds up as your team ships without us in the room.
What you actually get
Every engagement ends with these in your hands, owned outright.
- Positioning written down: the space you own and the words for it
- Complete identity system — logo set, type, colour, motion, imagery
- Usage rules covering the awkward cases, not just the ideal ones
- Design tokens ready to drop into code
- Templates for the things you produce most often
- Working files plus a guidelines document your team can hand to anyone
How we work
Discover
Market, audience, and competitive landscape: we find the gap before we design into it.
Position
We lock the strategy: the one thing you own, said in a way no competitor can borrow.
Design
Identity and system built from the position out, stress-tested across real applications.
Equip
Guidelines, tokens, and templates that let your team hold the brand without us in the room.
Related work
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Read the case study →Questions, answered
/ 01How much does a brand identity project cost?+
Three things move the number: how much positioning work is needed before design begins, how many surfaces the identity has to cover, and whether you need a full system your team can run or a core set of assets. A focused identity for a single digital product and a full system spanning packaging, print and film are different projects with different budgets.
/ 02What is the difference between a logo and a brand identity?+
A logo is one asset. An identity is the system that tells you what to do in the thousand situations the logo does not cover — type hierarchy, colour behaviour, photography, motion, tone, and how all of it holds together when applied by someone who was not in the original meeting. Buying only a logo is why brands drift within a year.
/ 03How do we know the identity will still work in two years?+
Because it is built as a system with rules, not a set of finished artefacts. We design for the awkward cases early — the smallest size, the busiest background, the surface nobody planned for — since those are what break an identity long before taste changes do.
Our thinking on Creative & Brand.
All insights →Brand identity case study
Brand identity case study: how we turned inconsistent touchpoints into a living identity system that speeds production and scales for growth.
Design tokens that make your brand live
If your identity falls apart between product and marketing, the missing link is a semantic token layer. This guide gives the steps to turn a visual system into living design tokens that ship.
Let's build a brand that's hard to copy.
Part of Creative & Brand.