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The team at The Base together in the studio

Meet the team

The team thatengineers growth.

Strategy, technology, and content don't integrate themselves. This is the team that does it across engineering, design, and brand.

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Team members

  • 01 / 07
    Meenakshi Nair, Chief Executive Officer and Creative Director at The Base

    Chief Executive Officer & Creative Director

    Meenakshi

    Sets the direction, then defends it

    Leads The Base — deciding which work the studio takes on, and holding the standard once it does. The job is mostly saying no to good ideas so the right ones get the attention they need.

    Core expertise

    • Company Strategy
    • Client Partnerships
    • Positioning
    • Growth Planning
  • 02 / 07
    Govind K, Managing Director at The Base

    Managing Director

    Govind K

    Turns intent into a working plan

    Runs the business end of the studio: what gets committed to, on what terms, and against which numbers. This is the point where a client conversation becomes a scoped, staffed, and scheduled piece of work.

    Core expertise

    • Business Development
    • Account Leadership
    • Commercial Strategy
    • Delivery Oversight
  • 03 / 07
    AwinDas R, Chief Technology Officer at The Base

    Chief Technology Officer

    AwinDas R

    Builds the thing that has to hold

    Leads engineering — the sites, platforms, and internal tooling the studio's work runs on. Accountable for the parts still standing a year after launch, which is a different problem from the parts that demo well.

    Core expertise

    • Web Engineering
    • Technical Architecture
    • Performance
    • Automation
  • 04 / 07
    Prapanch, Chief Operating Officer at The Base

    Chief Operations Officer

    Prapanch

    Keeps the machine honest

    Owns how the studio actually runs — process, capacity, and the unglamorous scaffolding that decides whether good work ships on time. When delivery is quiet, that is this work showing.

    Core expertise

    • Operations
    • Process Design
    • Resource Planning
    • Delivery Systems
  • 05 / 07
    M

    Chief Visual Communication

    Madhav

    Owns the frame

    Directs photography on the studio's shoots — camera, lighting, and how the finished piece looks. The decisions that get made on set, where they are still cheap to make.

    Core expertise

    • Cinematography
    • Lighting & Camera
    • Shoot Direction
    • Colour & Grade
  • 06 / 07
    Ekta, Creative Presenter at The Base

    Creative Presenter

    Ekta

    Brand voice, creative evangelist

    The studio's voice on camera and in the room — presenting the work, the thinking behind it, and the brands it belongs to in a way that survives contact with a real audience.

    Core expertise

    • On-Camera Presenting
    • Brand Storytelling
    • Scripting
    • Content Direction
  • 07 / 07
    Anshid, Creative Presenter and Production Associate at The Base

    Creative Presenter & Production Associate

    Anshid

    In front of the camera and behind it

    Works both sides of a shoot — presenting on camera, and handling the production work that gets the footage made. Two roles that usually sit in different people, which is why the turnaround is short.

    Core expertise

    • On-Camera Presenting
    • Video Production
    • Shoot Coordination
    • Post Production