3D Product Animation Services
3D product animation services for products that need explaining: how-it-works demos, exploded and assembly views and machinery in motion, built from your CAD files for websites, sales meetings and trade shows.
Also in 3D Product Visualization
Show how it works.
Technical product animation built from your CAD files: 3D product demo videos, exploded and assembly views, and machinery and medical device animation.
You are probably here because
- Your product's value is inside it, and photographs only show the outside.
- Sales calls lose time explaining how the product works.
- A trade show is coming and the machine is too large, or too early, to bring.
- The product is still in development, but launch material is already due.
What we animate.
How-it-works demos
A product followed through its use, step by step: a 3D product demo video for site, deck and campaign.
Exploded and assembly views
Components separating and assembling in sequence, so buyers see how the parts fit.
Machinery and mechanisms
Mechanical and machinery 3D animation for equipment too large, fast or enclosed to film.
Medical devices
Devices shown at the accuracy clinicians expect, built from manufacturer files.
From CAD to final cut
Most product animation starts with the CAD or STEP files your engineers already have. We prepare the model, add materials and lighting, and plan the sequence shot by shot before final frames are produced.
The model is kept after delivery, so technical product animation is often the first use of an asset that later produces renders, a configurator or the next film.
What you actually get
Every engagement ends with these in your hands, owned outright.
- A master animation at the resolution your channels need
- Cutdowns for social, paid media and sales decks
- Silent loops for websites and trade-show screens
- Captioned and uncaptioned versions
- Still frames for print and web
- The prepared 3D model, kept for renders and future films
How we work
Phase 01
Define the job
Each piece starts with the outcome it has to support: trust, clarity or a sale.
Phase 02
Previs
Shots, motion and story are blocked out and approved before final rendering.
Phase 03
Produce
Final rendering, lighting, pacing and edit, checked against your product specification.
Phase 04
Deploy
Delivered in every size and format your channels need, with the source files kept for reuse.
What product animation costs
Length matters less than the number of distinct shots and how complex the motion is. Model preparation is the front-loaded cost, so if renders already exist the animation costs less, and a 3D explainer animation for products in one range can share a scene.
Questions, answered
How much does 3D product animation cost?
It depends on the number of shots, the complexity of the motion and whether a usable 3D model exists. A short demo from clean CAD costs far less than a long sequence modelled from photographs. We scope shot by shot and quote before production.
Can you animate from our CAD or STEP files?
Yes, and that is the usual starting point. CAD and STEP files give accurate geometry, which we prepare for rendering and add materials to. Without files, we model from drawings and photographs, which takes longer.
How long does a product animation take?
Most of the time goes into preparing the model and agreeing the storyboard; once the shots are approved, production is predictable. We set the schedule, including review rounds, after first reviewing your files.
Animation or live-action video?
Choose animation when the important part is inside the product, does not exist yet, or moves too fast to film. Choose live action when people and settings carry the message. Many launches use both.
Can we reuse the model for renders and a configurator?
Yes. The prepared model is kept and handed over, so it can produce renders, a 360° viewer, a configurator and later films. Each new format starts from work already done, which is the main reason to build a product in 3D.
Our thinking on 3D Product Visualization.
All insights →- 13 August 2026How 3D product renders get madeCommercial 3D product renders are a production problem, not an art exercise. This piece walks the pipeline, decisions, trade-offs, and gates to turn a 3D asset into commerce-ready imagery.
- 9 August 20263D production strategy that actually drives conversionTreating 3D as polish wastes budgets. A 3D production strategy defines the commercial job, builds a repeatable pipeline, and ties renders to funnel metrics so visuals compound value.
- 3 August 20263d production strategy: Render Less, Sell MoreStop commissioning every angle. Produce a small set of renders tied to commercial jobs—reduce returns, answer buyer questions, and speed time-to-market.
Have a launch coming up? Let's plan the visuals.
Part of 3D Product Visualization.