Designed to live in a hand.
Packaging & Print Design Agency
Physical-world brand work designed for the shelf it competes on and the hand that opens it, produced to files a printer can run without queries.
You are probably here because
- Your product is better than the category and the packaging does not say so.
- A range has grown piecemeal and no longer reads as one family.
- You are entering retail, where the shelf decides in about three seconds.
- Artwork keeps coming back from the printer with corrections.
What packaging work involves.
Primary packaging & artwork
The face of the product: hierarchy that survives being seen at a distance and rewards being picked up, designed against the actual shelf it competes on rather than a white background.
Range architecture
Systems for multi-SKU lines, so variants are distinguishable at a glance while the family stays obviously one brand — and adding next year's flavour does not break the logic.
Structural & unboxing
Format, material and the sequence of opening it, treated as part of the brand experience rather than as a logistics decision made after the artwork.
Print production & artwork management
Dielines, bleeds, spot colours, substrates and print-ready files, with press checks where the finish carries the impression.
What you actually get
Every engagement ends with these in your hands, owned outright.
- Print-ready artwork on correct dielines with bleeds and marks
- Colour specified for the substrate, not just on screen
- Range architecture rules for adding future SKUs
- Mockups and visualisation for buyer and retailer presentations
- Regulatory and barcode placement handled within the layout
- Packaged files and a spec sheet your printer can work from directly
How we work
Discover
Market, audience, and competitive landscape: we find the gap before we design into it.
Position
We lock the strategy: the one thing you own, said in a way no competitor can borrow.
Design
Identity and system built from the position out, stress-tested across real applications.
Equip
Guidelines, tokens, and templates that let your team hold the brand without us in the room.
Related work
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Read the case study →Questions, answered
/ 01How much does packaging design cost?+
SKU count and print complexity drive it. One product in a single format is a contained project; a range across multiple formats and materials multiplies both design and artwork. Structural work costs more than surface artwork because it involves prototyping physical samples, which takes iterations and time.
/ 02Do you handle print production or just the design?+
Both, and we would rather do both. Most packaging problems appear between approved artwork and the finished run — colour shifting on an uncoated stock, a finish that flattens a detail. We supply print-ready files and work with your printer through proofing so those surprises happen on a proof rather than a pallet.
/ 03Can you match our existing digital brand on physical packaging?+
Matching is the wrong goal, because screens emit light and packaging reflects it — an identical hex value can look wrong in print. We translate the brand so it reads as the same brand in both places, which sometimes means deliberately different values.
/ 04What do you need from us to start?+
Product dimensions and format, any regulatory copy that must appear, your printer's specifications if one is chosen, and the retail context you are competing in. If a printer is not chosen yet, we can help select one, since that decision constrains the design.
Our thinking on Creative & Brand.
All insights →Brand identity case study
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Design tokens that make your brand live
If your identity falls apart between product and marketing, the missing link is a semantic token layer. This guide gives the steps to turn a visual system into living design tokens that ship.
Let's build a brand that's hard to copy.
Part of Creative & Brand.