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AI Search Optimisation (GEO) Agency

A generative engine optimization agency in India. We make your site easy for AI tools to read and quote, and track how often Google AI Overviews, ChatGPT and Perplexity mention you.

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Be the source the answer quotes.

AI search optimisation starts with an LLM visibility audit: where ChatGPT, Perplexity and Google AI Overviews cite you or competitors, and whether AI crawlers can read your site.

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You are probably here because

  • Buyers ask ChatGPT about your category and your brand is missing.
  • Google's AI Overviews now sit above results you used to rank first for.
  • You are unsure whether AI crawlers can read your site at all.
  • Your content is good but rarely quoted, because the answer is buried.

What GEO is, and how it differs from SEO

Generative engine optimization makes your content easy for AI systems to find, understand and cite. SEO earns a place in a list of links; GEO earns a mention inside the answer itself.

The foundations are shared: crawlable pages, clear structure and useful answers. GEO sits on top of SEO and content work, and the two are best planned together.

AI visibility audit

  • Prompt set

    Your buyers' real questions as prompts, by buying stage. The base of every LLM visibility audit.

  • Mentions and citations

    Which AI tools mention you, which pages they cite and what they say about you.

  • Competitor share of answer

    Who gets cited when you are not, and what their pages do differently.

  • Technical access

    Whether AI crawlers can reach and read your pages, and what is blocking them.

Content formats AI answers cite

AI answers lean on content that states a fact plainly and early: definitions, comparisons, guides, pricing explanations and FAQ answers that stand alone. Much of AI Overview optimisation is restructuring pages so the sentence worth quoting comes first.

Technical access for AI crawlers

AI tools can only cite what their crawlers can read. We check robots.txt rules for AI user agents, rendering and structured data, and fix what blocks access.

Whether to allow or block each crawler is a business decision as much as a technical one. Our notes on robots.txt and the ChatGPT fetch bot and Google's AI search opt-out set out the trade-offs.

What you actually get

Every engagement ends with these in your hands, owned outright.

  • A prompt set mapped to your buyers' questions
  • A baseline of AI mentions and citations
  • A prioritised list of pages to restructure or create
  • Crawler access fixes: robots.txt, rendering, structured data
  • Monthly reporting on mentions, citations and enquiries
  • Writing guidelines for answer-ready content

How we measure it

We run the same prompts on a schedule and record mentions, citations and accuracy, reported monthly with search traffic and enquiries. Answers vary, so we report trends across many prompts.

How we work

  1. Phase 01

    Position

    We define the message and the market before spending on distribution.

  2. Phase 02

    Build the engine

    Content frameworks, channels and funnels are set up as a repeatable system.

  3. Phase 03

    Distribute

    Organic and paid channels put the same message in front of the right people.

  4. Phase 04

    Compound

    We measure pipeline and revenue, keep what works and cut what does not.

Questions, answered

How is GEO different from SEO?

SEO aims for a ranked link; GEO aims for a mention or citation inside an AI-generated answer. Both need crawlable, well-structured pages, and GEO also shapes content so a single passage can be quoted on its own.

How do you measure AI visibility?

We run a fixed set of buyer prompts through Google AI Overviews, ChatGPT and Perplexity on a schedule, and record mentions, linked citations and how you are described, compared with your competitors.

Can you guarantee we get cited in ChatGPT?

No. Nobody can guarantee a citation, because each AI system decides what to quote. We can remove the reasons you are not cited and make your pages the clearest source on your buyers' questions.

How long until AI answers mention us?

Technical fixes change what crawlers see quickly, but mentions follow only as AI systems refresh their sources, which takes longer and varies by tool. We record a baseline first, so change is measured from where you began.

Should we block or allow AI crawlers in robots.txt?

Allow the crawlers of the AI tools your buyers use if you want to be cited, and block only those you have a reason to keep out. Blocking a search-linked crawler can remove you from AI answers entirely.

Our thinking on AI Search Optimisation (GEO).

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