The first thirty seconds decide.
Product Launch Film Production
Cinematic, high-retention product films engineered to maximise commercial momentum from the day you launch.
You are probably here because
- A launch date is fixed and the product will not physically exist in time to film.
- The last launch video was watched for four seconds and then scrolled past.
- You need one film that works on a stage, a landing page and a phone.
- The product's value is internal or mechanical, and a camera cannot show it.
What producing a launch film involves.
Narrative & previsualisation
The story and the shot list blocked out before expensive frames get rendered — what the film has to make someone believe, and the order that makes them believe it.
CGI product film
Full 3D production where the product does not exist yet, cannot be filmed, or needs to be seen in ways a camera physically cannot manage — cutaways, exploded views, impossible moves.
Motion & sound design
Pacing, transitions and audio treated as part of the storytelling. Most product films lose viewers on rhythm rather than on visual quality.
Channel cutdowns
The hero film plus the vertical, square and six-second versions each channel needs, cut deliberately rather than cropped after the fact.
What you actually get
Every engagement ends with these in your hands, owned outright.
- Storyboard and previs approved before rendering begins
- Master film graded and delivered at broadcast quality
- Vertical, square and short cutdowns for social and paid
- Stills pulled from the render for PR and web use
- Captioned versions, since most views start muted
- Source project files retained for future edits and updates
How we work
Define the job
Every piece starts with the commercial outcome it has to drive: trust, clarity, or conversion.
Previs
We block the shot, the motion, and the story before the expensive frames get made.
Produce
Studio-grade render and edit: light, pacing, and language tuned to the audience that's buying.
Deploy
Delivered as a reusable asset system, sized and formatted for every surface it needs to live on.
Related work
All case studies →Questions, answered
/ 01How much does a product launch film cost?+
Shot count and complexity drive it more than length. A sixty-second film with four hero moments costs less than a thirty-second one with fifteen. Modelling is the front-loaded cost; once the product asset exists, additional films and updates are dramatically cheaper, which is worth planning for if more launches are coming.
/ 02Can you make the film before the product is manufactured?+
Yes, and this is one of the strongest reasons to work in 3D. Working from CAD or design files, the film can be finished before the first unit exists — which is usually exactly when you need it for pre-orders, trade shows and press.
/ 03How long should a product launch film be?+
Length matters less than the first few seconds. A film that earns attention immediately can hold viewers for ninety seconds; one that opens with a logo animation loses most of them before the product appears. We plan the opening around what stops the scroll, then let the necessary length follow.
/ 04What do you need from us to start?+
CAD or 3D design files if they exist, physical samples or detailed photography if they do not, the material and finish specification, and clarity on the single thing the film has to convince someone of. That last one shapes everything else.
Our thinking on 3D Product Visualization.
All insights →How 3D product renders get made
Commercial 3D product renders are a production problem, not an art exercise. This piece walks the pipeline, decisions, trade-offs, and gates to turn a 3D asset into commerce-ready imagery.
3D production strategy that actually drives conversion
Treating 3D as polish wastes budgets. A 3D production strategy defines the commercial job, builds a repeatable pipeline, and ties renders to funnel metrics so visuals compound value.
3d production strategy: Render Less, Sell More
Stop commissioning every angle. Produce a small set of renders tied to commercial jobs—reduce returns, answer buyer questions, and speed time-to-market.
Let's make your product impossible to ignore.
Part of 3D Product Visualization.