AUT-01
Industrial Automation
Controllers, drives, and a supporting catalog architecture built for technical discovery, not SKU sprawl.
← The Base / Work04 / 09 · Industrial B2B Platform
For industrial automation & OEM parts suppliers
A modern home for industrial procurement.
Region
UAE / GCC
Focus
Industrial B2B
Catalog
Automation · Hydraulics · Pneumatics · OEM
Status
Live Platform
Most industrial procurement sites still look like they were designed in 2008. We rebuilt Trace as a structured, scalable B2B parts platform that engineers can actually navigate, and procurement teams can actually trust.
A searchable catalog across automation, hydraulics, pneumatics, and OEM parts
Category architecture built around how engineers actually search
Procurement-focused UX from spec sheet to contact
A platform structured to scale across markets and product lines
01
Problem
Problem
Industrial procurement still runs on PDFs and dead-end catalogues.
Engineers spend hours hunting part numbers across five tabs. Procurement teams fall back on emailing a sales rep because the site can't answer the question. An industrial parts platform that can't be searched stops being a platform and starts being a phonebook.
The catalog, restructured
02. · Product ArchitectureHYD-02
Hydraulic Systems
Cylinders, pumps, and valves categorised by application, so engineers find the right part without hunting part numbers.
PNE-03
Pneumatic Systems
Air-prep, actuators, and fittings, structured for fast technical discovery across a large industrial parts catalog.
OEM-04
OEM Parts
A scalable structure for matching OEM parts to machines, not the other way round.
What we built
03. · Platform01
Industrial communication system
A clear way to talk about industrial products that aren't easy to talk about.
02
Technical product architecture
Categories shaped by how engineers actually search a B2B industrial catalog, not how a warehouse is organised.
03
Procurement-focused UX
Specs, compatibility, and contact-the-team flows that respect what a procurement buyer is really doing on the page.
04
Scalable discoverability
An information architecture that holds up as the catalog grows, across markets, brands, and product lines.
04
Effect
Effect
An industrial platform that reads like an engineer wrote it, because, structurally, one did.
Sitting on an industrial catalog that doesn't scale?
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